The Power of Social Media to Transform the Customer Experience [Part One]

Social media isn’t going to change the customer experience; it already has. Gone are the days when social was simply a platform to stay connected with friends — it’s fundamentally transforming the way that people interact in every facet of their lives. Digital transformation is accelerating the speed of disruption faster than ever before. Now […]

Social Tribe at The Sprinklr Digital Transformation Summit: Part 1

Social Tribe is attending a new conference next week and we could not be more excited about it! The Sprinklr Digital Transformation Summit is April 10-12 in Nashville, TN and myself and a few of our team members will be there to represent the Tribe. If you aren’t familiar with Sprinklr, it is a very […]

9 Tips to Leverage Social Media to Build Relationships with Influencers

Influencer marketing is one of the hottest industry topics in 2017, but not everyone fully understands the distinction between influencer marketing and influencer relations. If you want to implement a successful influencer program, you’d better have a strong foundation on which to build it. You have to sow the seeds of rapport before the brand/tastemaker […]

Using Humor to Humanize Your Brand (a la Wendy’s)

In my last blog post, I emphasized how important it is to show the human side of your brand on social media to gain trust with your audience and develop a loyal following. Now I want dive in deeper to show you an example of how that’s being used by a brand in real-life, which […]

Why Your Content is Your Currency in The Trust Economy

When most of us hear the word “currency” we naturally just think about money. After all, money makes the world go ‘round, right? Well, not necessarily. Don’t get me wrong, money is very important and necessary, but it’s not the only thing that defines success anymore. For humans and businesses alike, we are becoming less […]

Catching the Buzz: How Social Media Sparked an Evolution in Super Bowl Marketing

Reflecting on this year’s Super Bowl, I have to admit I found myself glued to my phone more than ever before. Social media has become an integral part of the viewing experience for so many of us. Whether it’s watching and reacting to the Super Bowl ads on YouTube in the days and weeks leading […]

Focusing the Lens: Social Media Programs Are Getting (Really) Serious in 2017

After a rash of beloved celebrity deaths (R.I.P. David Bowie, Prince, Muhammad Ali, and Carrie Fisher, you will be in our hearts forever!) and political turmoil (raise your hand if your family was ripped apart by the election), I’m one of the many people ecstatic to see 2016 in the rearview and 2017 unfurling on […]

Predicting the Future With Our Favorite Industry Experts

Reflecting on what we’ve learned in 2016 is one of the best opportunities to forecast the key trends that will shape the digital marketing landscape in 2017. We’ve tapped some of the smartest folks we know in the industry to share their predictions for what social media and influencer relations will look like and how […]

Three Tips For A Highly-Engaged Social Media Holiday Season

This is a busy time for social media marketers. #CyberMonday happens on November 30th this year, and every retailer out there who has an online presence will be offering a discount. There are hundreds of thousands of voices clamoring for attention, and yet the audience (you and me) are online less in November and December, as […]

Social Tribe Is Hiring!

Are you social media savvy? Passionate about social business and the power to connect people to brands via social networks? We are a social engagement agency based in San Francisco looking for a bright, motivated, witty, and proactive part-time account manager to join our team. We work primarily with small-mid businesses and startups, so a “roll-up […]