9 Tips to Leverage Social Media to Build Relationships with Influencers

Influencer marketing is one of the hottest industry topics in 2017, but not everyone fully understands the distinction between influencer marketing and influencer relations. If you want to implement a successful influencer program, you’d better have a strong foundation on which to build it. You have to sow the seeds of rapport before the brand/tastemaker […]

Influence 2.0: Making the Leap from Influencer Marketing to Influencer Relations

When it comes to influencer marketing, evolution is the name of the game. Marketers everywhere have realized the benefits of engaging with influencer, but it’s clear that this function must be reimagined for today’s brands and their audiences. In a new study, Brian Solis of Altimeter Group calls this evolution Influence 2.0 and defines it as […]

The Best News for Influencer Marketers in 2016

2016 was a year filled with trend after trend after trend on social media. Some were short-lived (mannequin challenge, anyone?) but some left a lasting impression and will only continue to gain speed as we move into the new year. One of the most poignant social media trends we saw this year was the continued […]

How to Develop a Social Influencer Strategy

Posting high-quality, on-point content and messaging on your social platforms day in and day out can be a frustrating experience, given the (much) shortened reach on Facebook, and the niggling feeling that your tweets and G+ posts are going into a black hole of nothingness. The whole point of social media is to amplify your […]