9 Tips to Leverage Social Media to Build Relationships with Influencers

Influencer marketing is one of the hottest industry topics in 2017, but not everyone fully understands the distinction between influencer marketing and influencer relations. If you want to implement a successful influencer program, you’d better have a strong foundation on which to build it. You have to sow the seeds of rapport before the brand/tastemaker […]

Why Your Content is Your Currency in The Trust Economy

When most of us hear the word “currency” we naturally just think about money. After all, money makes the world go ‘round, right? Well, not necessarily. Don’t get me wrong, money is very important and necessary, but it’s not the only thing that defines success anymore. For humans and businesses alike, we are becoming less […]

Influence 2.0: Making the Leap from Influencer Marketing to Influencer Relations

When it comes to influencer marketing, evolution is the name of the game. Marketers everywhere have realized the benefits of engaging with influencer, but it’s clear that this function must be reimagined for today’s brands and their audiences. In a new study, Brian Solis of Altimeter Group calls this evolution Influence 2.0 and defines it as […]