Create a True Omnichannel Experience for your Enterprise

Are you a marketer for an enterprise company? Are you looking for a more streamlined way to increase your brand credibility, share of voice, and revenue generation? You’re in the right place. Let’s talk about omnichannel marketing. The term omnichannel is one that calls upon marketers, especially those at the enterprise level, to provide a seamless experience […]

Why Your Content is Your Currency in The Trust Economy

When most of us hear the word “currency” we naturally just think about money. After all, money makes the world go ‘round, right? Well, not necessarily. Don’t get me wrong, money is very important and necessary, but it’s not the only thing that defines success anymore. For humans and businesses alike, we are becoming less […]

Influence 2.0: Making the Leap from Influencer Marketing to Influencer Relations

When it comes to influencer marketing, evolution is the name of the game. Marketers everywhere have realized the benefits of engaging with influencer, but it’s clear that this function must be reimagined for today’s brands and their audiences. In a new study, Brian Solis of Altimeter Group calls this evolution Influence 2.0 and defines it as […]

Focusing the Lens: Social Media Programs Are Getting (Really) Serious in 2017

After a rash of beloved celebrity deaths (R.I.P. David Bowie, Prince, Muhammad Ali, and Carrie Fisher, you will be in our hearts forever!) and political turmoil (raise your hand if your family was ripped apart by the election), I’m one of the many people ecstatic to see 2016 in the rearview and 2017 unfurling on […]

The Best News for Influencer Marketers in 2016

2016 was a year filled with trend after trend after trend on social media. Some were short-lived (mannequin challenge, anyone?) but some left a lasting impression and will only continue to gain speed as we move into the new year. One of the most poignant social media trends we saw this year was the continued […]

Predicting the Future With Our Favorite Industry Experts

Reflecting on what we’ve learned in 2016 is one of the best opportunities to forecast the key trends that will shape the digital marketing landscape in 2017. We’ve tapped some of the smartest folks we know in the industry to share their predictions for what social media and influencer relations will look like and how […]