Using Humor to Humanize Your Brand (a la Wendy’s)

In my last blog post, I emphasized how important it is to show the human side of your brand on social media to gain trust with your audience and develop a loyal following. Now I want dive in deeper to show you an example of how that’s being used by a brand in real-life, which […]

Get in Front of Your Audience: 4 Top Tips For Successful Blogger Outreach

In modern day marketing, the emphasis has largely shifted away from billboards and magazine ads telling consumers to “buy this”, “like this”, or “think this”. Instead, marketing has evolved to depend on peer-to-peer  recommendations, which is where social media has a major advantage over traditional marketing methods. This is also where bloggers come in. By […]