The Best News for Influencer Marketers in 2016

2016 was a year filled with trend after trend after trend on social media. Some were short-lived (mannequin challenge, anyone?) but some left a lasting impression and will only continue to gain speed as we move into the new year. One of the most poignant social media trends we saw this year was the continued […]

Predicting the Future With Our Favorite Industry Experts

Reflecting on what we’ve learned in 2016 is one of the best opportunities to forecast the key trends that will shape the digital marketing landscape in 2017. We’ve tapped some of the smartest folks we know in the industry to share their predictions for what social media and influencer relations will look like and how […]

Influencer Marketing – It’s Critical to Your Social Media Program Success, Here’s Why.

Social media is (and always has been) about relationships. The stronger your relationships are, the stronger your community is. The stronger your community is, the greater your influence. The greater your sphere of influence, the bigger your impact. Get where I’m going here? The ability to engage and influence targeted audiences (current / prospective customers, […]

Checklist: Create a Stellar Social Strategy for Your Next User Conference

If you work in social media, particularly in the B2B space, you already know that the social landscape is dotted with dozens of tech and user conferences throughout the year. We’re all familiar with the giant ones: Oracle Open World, Dreamforce, SAPPHIRE NOW, Strata Hadoop… What they all share is a comprehensive social media strategy […]

Posting vs. Engagement

It’s become pretty clear there are some common misunderstandings about the difference between posting content and engaging on social media. This is especially relevant to brands leveraging social platforms as a marketing tool. They’re approaching social with a dual purpose – getting their marketing messages out and developing loyal communities. As companies check the social […]

How to Develop a Social Influencer Strategy

Posting high-quality, on-point content and messaging on your social platforms day in and day out can be a frustrating experience, given the (much) shortened reach on Facebook, and the niggling feeling that your tweets and G+ posts are going into a black hole of nothingness. The whole point of social media is to amplify your […]