Social Tribe at The Sprinklr Digital Transformation Summit: Part 1

Social Tribe is attending a new conference next week and we could not be more excited about it! The Sprinklr Digital Transformation Summit is April 10-12 in Nashville, TN and myself and a few of our team members will be there to represent the Tribe. If you aren’t familiar with Sprinklr, it is a very […]

The True Social Media Interaction Rate

Engagement Rate, Interaction Rate, this rate, that rate. Various metrics tend to be thrown around haphazardly when it comes to social media reporting. That’s understandable, because the terms that are used often depend on the person doing the reporting. Measuring and interpreting metrics is part art and part math, and everyone knows that art is […]

9 Tips to Leverage Social Media to Build Relationships with Influencers

Influencer marketing is one of the hottest industry topics in 2017, but not everyone fully understands the distinction between influencer marketing and influencer relations. If you want to implement a successful influencer program, you’d better have a strong foundation on which to build it. You have to sow the seeds of rapport before the brand/tastemaker […]

Using Humor to Humanize Your Brand (a la Wendy’s)

In my last blog post, I emphasized how important it is to show the human side of your brand on social media to gain trust with your audience and develop a loyal following. Now I want dive in deeper to show you an example of how that’s being used by a brand in real-life, which […]

Why Your Content is Your Currency in The Trust Economy

When most of us hear the word “currency” we naturally just think about money. After all, money makes the world go ‘round, right? Well, not necessarily. Don’t get me wrong, money is very important and necessary, but it’s not the only thing that defines success anymore. For humans and businesses alike, we are becoming less […]

Why Clients Love Our Agency (& How to Make Your Clients Love You Too)

Like most teams, Social Tribe has spent the first weeks of the year firming up business strategies, outlining goals and benchmarks, and otherwise planning how to take over the world in 2017. A lot of this groundwork has engendered some serious reflection on our journey as a company. Over the last seven years, we’ve grown […]