9 Tips to Leverage Social Media to Build Relationships with Influencers

Influencer marketing is one of the hottest industry topics in 2017, but not everyone fully understands the distinction between influencer marketing and influencer relations. If you want to implement a successful influencer program, you’d better have a strong foundation on which to build it. You have to sow the seeds of rapport before the brand/tastemaker […]

Using Humor to Humanize Your Brand (a la Wendy’s)

In my last blog post, I emphasized how important it is to show the human side of your brand on social media to gain trust with your audience and develop a loyal following. Now I want dive in deeper to show you an example of how that’s being used by a brand in real-life, which […]

Why Your Content is Your Currency in The Trust Economy

When most of us hear the word “currency” we naturally just think about money. After all, money makes the world go ‘round, right? Well, not necessarily. Don’t get me wrong, money is very important and necessary, but it’s not the only thing that defines success anymore. For humans and businesses alike, we are becoming less […]

Why Clients Love Our Agency (& How to Make Your Clients Love You Too)

Like most teams, Social Tribe has spent the first weeks of the year firming up business strategies, outlining goals and benchmarks, and otherwise planning how to take over the world in 2017. A lot of this groundwork has engendered some serious reflection on our journey as a company. Over the last seven years, we’ve grown […]

Catching the Buzz: How Social Media Sparked an Evolution in Super Bowl Marketing

Reflecting on this year’s Super Bowl, I have to admit I found myself glued to my phone more than ever before. Social media has become an integral part of the viewing experience for so many of us. Whether it’s watching and reacting to the Super Bowl ads on YouTube in the days and weeks leading […]

Integrate Your Offerings to Create a True Omni-Channel Experience

The term “omni-channel” is more than just a marketing buzzword, it’s a significant shift in the marketing ethos—one that calls upon marketers to provide a seamless experience, no matter the channel or device. It means viewing the experience through the eyes of your customer and understanding that their journey may begin on one channel and […]