Back to School Lessons from Content Marketing World Speakers

It’s that time of year again! September is right around the corner, and that means two things: 1. it’s almost back-to-school time, and 2. it’s almost Content Marketing World time! One of the largest content events in the country, Content Marketing World is where the best and brightest in the content marketing industry come together for 3 […]

Create a True Omnichannel Experience for your Enterprise

Are you a marketer for an enterprise company? Are you looking for a more streamlined way to increase your brand credibility, share of voice, and revenue generation? You’re in the right place. Let’s talk about omnichannel marketing. The term omnichannel is one that calls upon marketers, especially those at the enterprise level, to provide a seamless experience […]

The Power of Social Media to Transform the Customer Experience [Part One]

Social media isn’t going to change the customer experience; it already has. Gone are the days when social was simply a platform to stay connected with friends — it’s fundamentally transforming the way that people interact in every facet of their lives. Digital transformation is accelerating the speed of disruption faster than ever before. Now […]

What Your Social Media Interaction Rate Tells You

Now that you’ve determined how to calculate your brand’s social media interaction rate… …it’s time to analyze the data. This is when my data-loving heart goes all a-flutter. I live for moments like these, continually refreshing the screen after a new post in order to see real-time results. A quick recap: Previously, we took a […]

10 Tips to Take Your Social Copy From “Meh” to “Yeah!”

Ah, social copy—the veritable bane of many a digital marketer’s existence. I mean, who has time to come up with quippy/informative/engaging pieces of bite sized content when there are metrics to examine and strategies to craft? It’s tempting to postpone the task over and over again until you end up cramming it into that 10 […]

Digital Transformation & The Next Generation Customer Experience

Highlights from the Sprinklr #Unenterprise Keynote The Sprinklr Digital Transformation Summit wrapped up two days ago and we are still reeling from all of the wonderful experiences our team had while attending! This event was truly an eye-opening experience and we learned so much from the outstanding speakers and attendees. In the the keynote speech, John […]