A Basic Guide to Making Great Content Using Google Analytics


Content Marketing is all the rage right now. Digital marketing blogs boast on the regular that if you create amazing content the traffic will follow. But how does one know what the right content is? Google Analytics can help. First, in order to get the ball rolling on super awesome content generation, you need to […]

8 Tips to Localize Content in a Global Marketplace: Top Lessons from #SMMW15 Experts

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A couple of weeks ago, I had the pleasure of attending #SMMW15 in San Diego. The weather was warm, the networking was top-notch and the quality of the sessions I attended were outstanding. I was delighted to find that this year’s conference had a greatly expanded track on corporate social media, the best of which […]

Social Media Industry – To Friend or Not Friend?


Recently I was invited to a private Facebook group for social media managers.  I joined the group and was asked very soon after to become Facebook friends with the moderator of the group.  My initial response to him was, “No thank you. I reserve my private Facebook page for close friends and family”.  I then […]

Social Tribe in the #SMMW15 House!

Our team here at Social Tribe is so excited about Social Media Marketing World that we wanted to start introducing ourselves and getting to know you in advance. Megan Conley, Jenneva Vargas, and I (Tatiana Natzke) will be descending upon San Diego this week to attend world-class sessions on the latest tactics and tools in the […]

Where and How To Allocate Your Social Media Marketing Budget

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No one can deny the power of social media any longer; it has become an integral and permanent part of your marketing mix. As the social landscape continues to grow and change, it’s natural to expect a shift in spending for 2015. According to the CMO Council, 28% of marketing professionals will reduce their traditional […]

Twitter: The New Hot Platform for Small Business?


It’s hard to imagine why some agencies advise against using Twitter as a marketing tool. Twitter is saturated – not only by teens – but also by celebrities, bloggers, brands, and yes, even animals. In fact, over 300 million users are on the platform monthly. Truthfully, It’s a platform that needs constant attention, one that […]