How To Refine Your Brand Voice On Social Media


Pick any big brand who has a large social media following out of a hat, and they’ll undoubtedly have a strong brand voice. Method shuns capital letters, loves informal fast sentences, and embraces a dry sense of humor. Levi’s keeps it short and sweet, with carefully-selected adjectives and an emphasis on You. Finally, The Container […]

What’s The Deal With Ello? A Social Site With a Focus on Privacy


If you were on Twitter, Facebook, or read the news last week chances are you stumbled across mentions of a new social app called “Ello”. Curious what the masses were talking about, I signed up for an account and did some research. What Sets Them Apart In a crowded social media world filled with sites […]

5 Ways to Spice Up Your Event Experience with Social Media


Social media is one of the most utilized marketing tools when it comes to driving registration and attendance for conferences, tradeshows, or industry parties. There are dozens of great blogs out there to help get the word out and boost your registration numbers for a healthy turnout. Check out this great blog from Social Media […]

#TuesdayTips: Say No To Click-Bait Headlines


Last week, Facebook announced that they are cutting down on ads that utilize click-baiting techniques to get their users to click on a News Feed post. According to Facebook, ““Click-baiting” is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what […]

How to Build Your Google+ Hangout Audience


Originally published on Social Media Examiner. Would you like to use Google+ Hangouts On Air? Are you worried no one will attend your hangout? Laying a strong foundation for your Google+ hangout can help you find the audience you need. In this article you’ll discover how to build an audience for your Google+ hangout in four easy steps. […]