It’s Time: Up Your Game with an Integrated Social Media Strategy

It’s time- up your game with an

As the social media landscape matures, one of the key issues businesses are looking to address is how to get more measurable value out of their social media program. Don’t get me wrong; we’ve come a long way. Contrary to a few years ago, today most business understand the importance of thought leadership content, developing […]

Posting vs. Engagement

Engagement

It’s become pretty clear there are some common misunderstandings about the difference between posting content and engaging on social media. This is especially relevant to brands leveraging social platforms as a marketing tool. They’re approaching social with a dual purpose – getting their marketing messages out and developing loyal communities. As companies check the social […]

A Basic Guide to Making Great Content Using Google Analytics

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Content Marketing is all the rage right now. Digital marketing blogs boast on the regular that if you create amazing content the traffic will follow. But how does one know what the right content is? Google Analytics can help. First, in order to get the ball rolling on super awesome content generation, you need to […]

8 Tips to Localize Content in a Global Marketplace: Top Lessons from #SMMW15 Experts

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A couple of weeks ago, I had the pleasure of attending #SMMW15 in San Diego. The weather was warm, the networking was top-notch and the quality of the sessions I attended were outstanding. I was delighted to find that this year’s conference had a greatly expanded track on corporate social media, the best of which […]

Social Media Industry – To Friend or Not Friend?

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Recently I was invited to a private Facebook group for social media managers.  I joined the group and was asked very soon after to become Facebook friends with the moderator of the group.  My initial response to him was, “No thank you. I reserve my private Facebook page for close friends and family”.  I then […]

Social Tribe in the #SMMW15 House!

Our team here at Social Tribe is so excited about Social Media Marketing World that we wanted to start introducing ourselves and getting to know you in advance. Megan Conley, Jenneva Vargas, and I (Tatiana Natzke) will be descending upon San Diego this week to attend world-class sessions on the latest tactics and tools in the […]