What Your Social Media Interaction Rate Tells You

Now that you’ve determined how to calculate our brand’s social media interaction rate… …it’s time to analyze the data. This is when my data-loving heart goes all a-flutter. I live for moments like these, continually refreshing the screen after a new post in order to see real-time results. A quick recap: Previously, we took a […]

10 Tips to Take Your Social Copy From “Meh” to “Yeah!”

Ah, social copy—the veritable bane of many a digital marketer’s existence. I mean, who has time to come up with quippy/informative/engaging pieces of bite sized content when there are metrics to examine and strategies to craft? It’s tempting to postpone the task over and over again until you end up cramming it into that 10 […]

Digital Transformation & The Next Generation Customer Experience

Highlights from the Sprinklr #Unenterprise Keynote The Sprinklr Digital Transformation Summit wrapped up two days ago and we are still reeling from all of the wonderful experiences our team had while attending! This event was truly an eye-opening experience and we learned so much from the outstanding speakers and attendees. In the the keynote speech, John […]

Social Tribe at The Sprinklr Digital Transformation Summit: Part 1

Social Tribe is attending a new conference next week and we could not be more excited about it! The Sprinklr Digital Transformation Summit is April 10-12 in Nashville, TN and myself and a few of our team members will be there to represent the Tribe. If you aren’t familiar with Sprinklr, it is a very […]

The True Social Media Interaction Rate

Engagement Rate, Interaction Rate, this rate, that rate. Various metrics tend to be thrown around haphazardly when it comes to social media reporting. That’s understandable, because the terms that are used often depend on the person doing the reporting. Measuring and interpreting metrics is part art and part math, and everyone knows that art is […]

9 Tips to Leverage Social Media to Build Relationships with Influencers

Influencer marketing is one of the hottest industry topics in 2017, but not everyone fully understands the distinction between influencer marketing and influencer relations. If you want to implement a successful influencer program, you’d better have a strong foundation on which to build it. You have to sow the seeds of rapport before the brand/tastemaker […]