Three Tips For A Highly-Engaged Social Media Holiday Season

This is a busy time for social media marketers. #CyberMonday happens on November 30th this year, and every retailer out there who has an online presence will be offering a discount. There are hundreds of thousands of voices clamoring for attention, and yet the audience (you and me) are online less in November and December, as […]

Ain’t No Party Like Third Party (Content)

5 Rules to Curate Like A Social Media Pro Whether you’re just beginning to build a social following for a small startup or jumping into a robust, enterprise-wide social machine, the fact is that the most successful social programs present a balanced mix of messaging and content. As with the majority of things in life, […]

Part 2: 5 Tips to Find the RIGHT Influencers for Your Brand

Where we last left you we established that influencer marketing has become a staple in the marketing plan of any brand worth its salt in 2015. In fact, according to The Shelf 65% of brands are now participating in influencer programs as of this year. Research shows that we trust friends and family, over corporations. […]

5 Effective Shortcuts You Can Use In Your Paid Twitter Campaigns Today

There are 316 million active users on Twitter, and 72 million of those users reside here in the United States. These numbers are only growing which makes Twitter one of the most important social media advertising platforms for marketing professionals. It seems like every quarter, Twitter’s ad platform is evolving and creating new features.  Here […]

Now Hiring: Account Lead

Are you social media savvy? Passionate about social business and the power to connect people to brands via social networks? We are looking for a part-time account lead with demonstrated social media experience (agency experience is preferable) to develop and deliver social media strategy for our clients. Many of our clients are in the IT […]

Measuring Social Media ROI

Why Social Media? Social media is an important element of marketing strategy for many enterprises. Savvy marketers know that today’s consumers are looking for familiarity and trust before deciding on a product or a service. Social media can help in both regards: Establishing the brand or product as an industry leader Aids in building a […]