Social Tribe Blog
Welcome Jessica!
May 21st, 2013 by Megan ConleyWe’re excited to announce a new addition to the Social Tribe team – meet Jessica Ng!
Most people default to aesthetics when thinking about design, but as a sociologist, Jessica finds the most fascinating designs in interaction; interaction between humans, between humans and externalities, and within the human mind itself. Overall, the most valuable assets in any professional endeavor are the relationships; those within an agency and between an agency and their partners. Jessica joins Social Tribe as an Account & Project Coordinator; an ambassador and a connector, a builder of meaningful, synergistic relationships. It is in this creative, collaborative space that she designs interactions and facilitates seamless project execution for Social Tribe and our partners.
Ghost Town or Boom Town? Making the Case for Google +
May 17th, 2013 by Alida Brandenburg
Ah, Google+. It’s been called a ghost town. A wasteland. Yet it’s the world’s second largest social media platform, and the fastest growing network in history. Clearly, 390 million monthly active-users can’t be wrong. So what’s the secret they’re onto that you haven’t discovered yet? And why should you invest in yet another social media platform when you’re already struggling to maintain your Twitter, Facebook, and Instagram as it is?
What Works Better: Positive Reinforcement or Negative Reinforcement?
May 15th, 2013 by Megan ConleyA couple of weeks ago I found myself in the middle of a heated debate with a small group of women leaders at a networking reception. No, the debate wasn’t about who should play Christian in the upcoming 50
Shades of Grey movie (although the subject was touched on). Rather, the discussion focused around the best way to motivate teams through feedback. Half the party was all about positive reinforcement while the rest swore up and down that negative reinforcement got the best results. The experience left me reflecting on my own feedback style, asking: Do teams produce better results and learn more as a result of positive reinforcement, or negative? Is there a good balance of both?
How to Write a Great Facebook Post
May 2nd, 2013 by Alex GimenezCreating a truly fascinating Facebook post is really hard. Here’s an example so you can see what I mean.
BAM!
Ok, so it doesn’t look that hard. But it does take effort and ingenuity to create a post that’s this effortless, casual, and “cool”. The trick is to not appear as if you’re:
- Selling
- Pushing
- Advertising
This post is a perfect example of effortless marketing. As the time of publication, the post above had more than 20,000 likes. Over 400 people have asked: What is that beverage? What is that taco? “You are so cool, Taco Bell.” It got people asking questions, wondering, and talking. The messages were inbound. The only outbound message was “cool”. And a taco.
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Megan Conley (32)
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Tatiana Natzke (13)
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Alex Gimenez (8)
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Social Tribe (2)
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Alida Brandenburg (1)
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