How to Build Your Google+ Hangout Audience

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Originally published on Social Media Examiner. Would you like to use Google+ Hangouts On Air? Are you worried no one will attend your hangout? Laying a strong foundation for your Google+ hangout can help you find the audience you need. In this article you’ll discover how to build an audience for your Google+ hangout in four easy steps. […]

#TuesdayTips: Streamlined Conference Calls with UberConference

Talk to anyone who’s worked with teams or freelancers out-of-office and you’ll be hard-pressed to find someone who hasn’t dealt with a conference call snafu one time or another. The connection could be weak, the meeting code wasn’t distributed, people talk over each other – it can be a mess. And awkward. Like in this […]

How to Win at Facebook Advertising: Using Hyper-Targeted Ads for Greater Success

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A few months ago, Facebook announced that they had reached a new milestone of over 15 million businesses using the platform.  With so many businesses, it can be hard to stand out and costly to reach your customers.  To win with Facebook Advertising, businesses need to start using hyper-targeting in ther ad campaigns.  By hyper-targeting […]

The Secret to Harnessing Social Media – For Your Personal Brand, Consulting Practice or To Create New Career Opportunities

The shift in how we build connections can no longer be ignored; the internet has changed the way we identify, build and engage our networks of influence. Some of the key personal brand management tools are right at your fingertips – are you taking advantage of them? When managed correctly, social media can be a powerful tool […]

#TuesdayTips: How To Get More Email Subscribers with OptinMonster

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Is generating leads important to your business? Are you trying to figure out how to convert digital marketing into revenue generating sales? If you’ve answered yes to these two questions, keep reading Community size, likes, comments, shares, etc. are valuable metrics – but they’re not the end-game strategy. You need to think about how to capture and nurture […]

How to Develop a Social Influencer Strategy

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Posting high-quality, on-point content and messaging on your social platforms day in and day out can be a frustrating experience, given the (much) shortened reach on Facebook, and the niggling feeling that your tweets and G+ posts are going into a black hole of nothingness. The whole point of social media is to amplify your […]