Using Humor to Humanize Your Brand (a la Wendy’s)

In my last blog post, I emphasized how important it is to show the human side of your brand on social media to gain trust with your audience and develop a loyal following. Now I want dive in deeper to show you an example of how that’s being used by a brand in real-life, which […]

Why Your Content is Your Currency in The Trust Economy

When most of us hear the word “currency” we naturally just think about money. After all, money makes the world go ‘round, right? Well, not necessarily. Don’t get me wrong, money is very important and necessary, but it’s not the only thing that defines success anymore. For humans and businesses alike, we are becoming less […]

Influence 2.0: Making the Leap from Influencer Marketing to Influencer Relations

When it comes to influencer marketing, evolution is the name of the game. Marketers everywhere have realized the benefits of engaging with influencer, but it’s clear that this function must be reimagined for today’s brands and their audiences. In a new study, Brian Solis of Altimeter Group calls this evolution Influence 2.0 and defines it as […]

The Best News for Influencer Marketers in 2016

2016 was a year filled with trend after trend after trend on social media. Some were short-lived (mannequin challenge, anyone?) but some left a lasting impression and will only continue to gain speed as we move into the new year. One of the most poignant social media trends we saw this year was the continued […]