What Your Social Media Interaction Rate Tells You

Now that you’ve determined how to calculate your brand’s social media interaction rate… …it’s time to analyze the data. This is when my data-loving heart goes all a-flutter. I live for moments like these, continually refreshing the screen after a new post in order to see real-time results. A quick recap: Previously, we took a […]

The True Social Media Interaction Rate

Engagement Rate, Interaction Rate, this rate, that rate. Various metrics tend to be thrown around haphazardly when it comes to social media reporting. That’s understandable, because the terms that are used often depend on the person doing the reporting. Measuring and interpreting metrics is part art and part math, and everyone knows that art is […]