Catching the Buzz: How Social Media Sparked an Evolution in Super Bowl Marketing

Reflecting on this year’s Super Bowl, I have to admit I found myself glued to my phone more than ever before. Social media has become an integral part of the viewing experience for so many of us. Whether it’s watching and reacting to the Super Bowl ads on YouTube in the days and weeks leading […]

Predicting the Future With Our Favorite Industry Experts

Reflecting on what we’ve learned in 2016 is one of the best opportunities to forecast the key trends that will shape the digital marketing landscape in 2017. We’ve tapped some of the smartest folks we know in the industry to share their predictions for what social media and influencer relations will look like and how […]

Influencer Marketing: The Rules of Engagement

Engaging influencers and turning them into advocates is a long process. Before putting a formal influencer program together, it’s important to set expectations with folks at every level in your company that they should not expect to see immediate results. You’re playing the long game. You simply won’t see results for at least a full […]

Part 2: 5 Tips to Find the RIGHT Influencers for Your Brand

Where we last left you we established that influencer marketing has become a staple in the marketing plan of any brand worth its salt in 2015. In fact, according to The Shelf 65% of brands are now participating in influencer programs as of this year. Research shows that we trust friends and family, over corporations. […]