The Power of Social Media to Transform the Customer Experience [Part One]

Social media isn’t going to change the customer experience; it already has. Gone are the days when social was simply a platform to stay connected with friends — it’s fundamentally transforming the way that people interact in every facet of their lives. Digital transformation is accelerating the speed of disruption faster than ever before. Now […]

Digital Transformation & The Next Generation Customer Experience

Highlights from the Sprinklr #Unenterprise Keynote The Sprinklr Digital Transformation Summit wrapped up two days ago and we are still reeling from all of the wonderful experiences our team had while attending! This event was truly an eye-opening experience and we learned so much from the outstanding speakers and attendees. In the the keynote speech, John […]

Social Tribe at The Sprinklr Digital Transformation Summit: Part 1

Social Tribe is attending a new conference next week and we could not be more excited about it! The Sprinklr Digital Transformation Summit is April 10-12 in Nashville, TN and myself and a few of our team members will be there to represent the Tribe. If you aren’t familiar with Sprinklr, it is a very […]

Integrate Your Offerings to Create a True Omni-Channel Experience

The term “omni-channel” is more than just a marketing buzzword, it’s a significant shift in the marketing ethos—one that calls upon marketers to provide a seamless experience, no matter the channel or device. It means viewing the experience through the eyes of your customer and understanding that their journey may begin on one channel and […]

Influencer Marketing – It’s Critical to Your Social Media Program Success, Here’s Why.

Social media is (and always has been) about relationships. The stronger your relationships are, the stronger your community is. The stronger your community is, the greater your influence. The greater your sphere of influence, the bigger your impact. Get where I’m going here? The ability to engage and influence targeted audiences (current / prospective customers, […]

Posting vs. Engagement

It’s become pretty clear there are some common misunderstandings about the difference between posting content and engaging on social media. This is especially relevant to brands leveraging social platforms as a marketing tool. They’re approaching social with a dual purpose – getting their marketing messages out and developing loyal communities. As companies check the social […]

It’s Time: Up Your Game with an Integrated Social Media Strategy

As the social media landscape matures, one of the key issues businesses are looking to address is how to get more measurable value out of their social media program. Don’t get me wrong; we’ve come a long way. Contrary to a few years ago, today most business understand the importance of thought leadership content, developing […]

Where and How To Allocate Your Social Media Marketing Budget

No one can deny the power of social media any longer; it has become an integral and permanent part of your marketing mix. As the social landscape continues to grow and change, it’s natural to expect a shift in spending for 2015. According to the CMO Council, 28% of marketing professionals will reduce their traditional […]

Social Tribe Is Hiring!

Are you social media savvy? Passionate about social business and the power to connect people to brands via social networks? We are a social engagement agency based in San Francisco looking for a bright, motivated, witty, and proactive part-time account manager to join our team. We work primarily with small-mid businesses and startups, so a “roll-up […]

Hiring A Social Media Agency: What To Look For (Part 1)

We’ve reached a point in the business landscape where social media is no longer a haphazard task you gladly toss to the intern. Social media has become an integral part of marketing and communication strategies for your business. Like many, you’re considering whether you should hire a social media agency to handle this very promising, […]