Is generating leads important to your business? Are you trying to figure out how to convert digital marketing into revenue generating sales? If you’ve answered yes to these two questions, keep reading 🙂
Community size, likes, comments, shares, etc. are valuable metrics – but they’re not the end-game strategy. You need to think about how to capture and nurture current and prospective customers throughout the customer lifecycle. Social media is key to building the top of your sales funnel, but if you’re stopping there, you’re missing HUGE opportunities for your business!
One of the key objectives of your social media program should be to drive traffic to your website, and convert that traffic into long-term email subscribers. Did you know that inbound leads cost 61% less than outbound leads? Or that 42% of B2B marketers name email as one of their most effective lead generation channels when targeting new customers? With stats like that, how can you not invest in growing your email subscriber base?
But how do you make that leap from social followers to email subscribers?
Meet OptinMonster – a powerful lead generation tool that helps businesses convert website visitors into subscribers and customers. OptinMonster is a plugin for WordPress that allows you to create attention grabbing opt-in forms to capture people’s email information. OptinMonster integrates with all of the major email marketing services, including AWeber, Mailchimp, Constant Contact, Campaign Monitor, Mad Mimi, etc.
OptinMonster is pretty easy to set up and doesn’t require much in the way of technical skills, anyone who is familiar with WordPress should be able to follow the instructions and get their OptinMonster plugin uploaded in less then 5 minutes. Designing your pop-up takes a little more time, but it’s relatively simple and doesn’t require any special tech or design skills. Here’s a great tutorial from Authority Hacker providing a step-by-step overview on how to set up your OptinMonster light box. Seriously – watch it!
In additional to being easy to set up, OptinMonster offers great flexibility and allows you to customize the look of your pop-up and create different calls to action for individual pages on your website. This means that you can be very targeted in your offers, which will increase conversion rates. Another really cool feature is their “exit intent technology” which tracks mouse movements on your site. When the mouse moves up to the top of the page (to potentially navigate away from your website), it triggers a pop-up to appear and prompt the visitor to provide their email address before leaving. (Note: exit intent technology is only available for Pro and Ultimate accounts)
The end result is a smart and savvy pop-up on your website that makes capturing leads easy as pie. Once you have those leads, you can nurture them over time through targeted email campaigns.
Give it a shot and let me know what you think. While you’re at it, put your email address in our nifty pop-up and get all kinds of social media goodies delivered right to your inbox 🙂