The new f8 announcements a few weeks ago rocked the social media world. For weeks my FB feed was a symphony of whines and groans as people protested the changes, complaining about…well, just about everything.
These new functionalities and changes don’t just impact individuals, families, and friends – they have major implications for businesses. “The new top stories functionality will ensure that loyal fans don’t miss posts from the brands they care about most. As always, getting that attention means creating compelling content — and, by default, localized content tends to be more relevant.”
Content is more important than ever. Before these new functionalities where introduced, audiences were ignoring brands that didn’t deliver compelling and relevant content through lack of engagement – allowing themselves to be passively subjected to cluttered feeds filled with “noise”. Much like Google’s strategy, facebook is taking information by the reigns, automatically screening out content from brands that aren’t delivering top-notch quality to ensure a better user experience. Basically, things just got a lot more quiet.
In some ways, facebook has just created a Darwinistic environment where natural selection applies to content. Great, strong, relevant information stays…everything else goes. For brands, that means investing in your content and engagement strategies, otherwise your messages will fall on deaf ears. Are you listening?